The integration allows businesses to send leads collected through Snapchat directly into HubSpot lists and sales pipelines while improving campaign measurement through conversion data.
Snapchat has announced a new integration with HubSpot that connects Snapchat lead-generation campaigns with the HubSpot customer platform.
Launched on July 30, 2026, the integration is designed to help businesses move potential customers from their first interaction with a Snapchat advertisement into their existing marketing and sales processes. Leads collected through Snapchat can now flow directly into the HubSpot lists and pipelines that businesses already use.
Snapchat leads can flow directly into HubSpot
Businesses can create native lead-generation campaigns on Snapchat and connect them directly to HubSpot without developing a custom Snapchat integration.
When a Snapchat user submits a lead form, the information collected can be transferred to HubSpot. Marketing and sales teams can then manage those leads through their existing HubSpot processes instead of manually moving contact details between platforms.
Fintan Gillespie, Global Director of the Ad Partnerships Group at Snap Inc., said HubSpot is widely used by the businesses Snapchat works with, ranging from growing small and medium-sized companies to large enterprises.
According to Gillespie, the integration is intended to help these businesses convert attention generated on Snapchat into HubSpot leads and, eventually, longer-term customer relationships without making their everyday workflows more complicated.
Lead form fields can be mapped to HubSpot properties
The integration also allows businesses to map information collected through Snapchat lead forms to properties inside HubSpot.
For example, details submitted through a Snapchat form can be organized within the appropriate HubSpot contact fields. This helps businesses keep lead information structured and ready for marketing or sales follow-up.
Snapchat says this field mapping can also create smoother handoffs between marketing and sales teams. Instead of processing Snapchat leads separately, teams can work with them through the same HubSpot lists and pipelines used for leads from other channels.
HubSpot conversion events can be sent back to Snapchat
The integration supports Snapchat’s Conversions API, or CAPI, allowing businesses to send conversion events from HubSpot workflows back to Snapchat.
This helps advertisers connect Snapchat-generated leads with actions that happen later in the customer journey. These may include lower-funnel online or in-store actions recorded through HubSpot workflows.
By sending these conversion signals back to Snapchat, businesses can better understand which lead-generation campaigns are contributing to meaningful outcomes. Snapchat says the integration can help advertisers improve campaign attribution and calculate return on advertising spend more accurately.
Angela DeFranco, Vice President of Product at HubSpot, said the integration gives HubSpot customers a clearer connection between what happens on Snapchat and what later happens inside their sales pipelines.
She added that sending conversion signals back to Snapchat can give marketing teams more context about which activities are producing results and help improve marketing effectiveness over time.
Snapchat reports growth in lead-ad performance
Snapchat also shared performance figures for its native lead-generation advertising product.
According to Snap’s internal data comparing January 2026 with January 2025, click-through rates for Snapchat’s native lead-generation product increased by 77% year over year. During the same period, the cost per lead decreased by 26%.
These results are based on Snap Inc.’s internal data and represent Snapchat’s own measurement of its lead-generation product.
Snapchat also cited a 2025 lead-generation report commissioned by the company. According to that research, one in two Snapchat users made a high-consideration purchase after seeing an advertisement during the previous six months.
Reaching Gen Z and millennial audiences
Snapchat positions the HubSpot integration as a way for advertisers to reach additional Gen Z and millennial audiences while capturing their interest through native lead forms.
Businesses can launch a Snapchat lead-generation campaign, collect contact information and transfer those leads into HubSpot for continued marketing and sales engagement.
The integration brings lead capture, contact organization, sales pipeline management and conversion reporting into a more connected workflow. It is intended to help businesses move from Snapchat advertising engagement to lead management without requiring a separate custom-built connection between the two platforms.
A closer connection between advertising and sales pipelines
The Snapchat and HubSpot integration gives marketers a way to connect social advertising activity with the sales and conversion information managed inside HubSpot.
Instead of measuring a campaign only through advertisement clicks or completed lead forms, businesses can use conversion information from HubSpot to understand what happens after a lead is captured.
For companies already using HubSpot and running Snapchat advertising campaigns, the integration can reduce manual lead management while providing a clearer view of how Snapchat-generated leads progress through marketing and sales pipelines.
Venkat