Hours saved
Show how customers removed manual work and gave teams time back.
SaaS and enterprise software
Turn customer outcomes into proof that moves complex software deals forward.
Software buyers do not make decisions based on feature lists alone. They want evidence that your product is reliable, integrates with existing systems and delivers measurable results for organizations like theirs.
Before sales begins
Build confidence before the sales conversation begins.
Enterprise purchases often involve CTOs, CEOs, directors, procurement teams, security reviewers and end users. Each stakeholder wants different evidence before supporting the purchase.
Whether your product has solved a similar business problem
How long implementation may take
How your team handles onboarding and technical support
Whether the software can integrate with existing systems
What measurable outcomes customers have achieved
Whether users continue receiving value after launch
SaaS testimonials
Show the business outcome behind the software.
A strong testimonial should communicate more than satisfaction. It should explain what changed after the customer started using your product.
Productivity gains
Explain how workflows, reporting and daily operations improved.
Revenue impact
Connect customer proof to sales, conversions, retention or cost reduction.
Process visibility
Show how teams gained clearer reporting, compliance or operational control.
Relevant proof
Create proof for different buyer segments.
Enterprise buyers want proof that reflects their organization, industry and complexity. Organize testimonials so sales and marketing can share the most relevant evidence with each prospect.
IndustryCompany sizeUse caseDepartmentCustomer roleIntegrationBusiness outcomeCountry or region
Product-led growth
Put proof where self-directed buyers hesitate.
Add customer proof to product pages, pricing pages, feature pages, demo registration pages, integration pages, comparison pages, onboarding pages and upgrade pages.
A short testimonial beside a feature or pricing decision can reassure the buyer at the exact moment they may hesitate.
Enterprise software sales
Help buying committees understand the value.
Collect testimonials from different customer roles so every stakeholder sees evidence that matters to them.
Executive proof
Strategic outcomes, business growth, cost reduction and return on investment.
Technical proof
Implementation experience, integrations, platform reliability and support.
Operational proof
Adoption, usability, workflow improvements and day-to-day productivity.
User proof
How employees or customers experience the software after implementation.
Reduce implementation anxiety.
One of the biggest enterprise concerns is whether implementation will be successful. Ask customers to share how onboarding was managed, who was involved, how integrations were completed and when results appeared.
Build trust without exposing sensitive information.
Enterprise customers may avoid sharing confidential data, security details or internal processes. Focus approved stories on responsiveness, collaboration, reliability, general improvements and outcomes approved for publication.
Written surveys
Understand what customers experience after the sale.
Testimonials show prospects why they should trust your software. Written surveys help customer success, product and marketing teams understand adoption, satisfaction, implementation and renewal risk without unnecessary video usage.
Customer success
Onboarding surveys
Ask new customers whether setup was clear, documentation was helpful and support arrived when they needed it.
- Setup clarity
- Documentation quality
- Support responsiveness
- Customers needing extra help
Product education
Product adoption surveys
Find out which features customers use, which ones they missed and what prevents them from receiving more value.
- Feature usage
- Undiscovered features
- Adoption blockers
- Customer education opportunities
Implementation
Implementation surveys
Collect structured feedback after enterprise projects so future implementations improve and successful launches become stories.
- Planning and communication
- Data migration
- Integrations
- Training and timelines
Retention
Renewal and retention surveys
Use short written surveys before dissatisfaction turns into churn, then route the feedback to customer success.
- Expected outcomes
- Unresolved problems
- Training needs
- Renewal sentiment
From feedback to proof
Turn positive survey feedback into customer proof.
When a customer gives a high rating or shares a positive outcome, invite them to approve the response, edit it, record a short video, participate in an interview or contribute to a case study.
1Collect feedback
2Identify a positive response
3Request permission
4Collect a testimonial
5Publish approved proof
Gold sales offer pages
Give every important prospect a page created for them.
Enterprise software deals are rarely won through a generic brochure. With Gold, your sales team can bring together a personal message, relevant proof, implementation context and one clear next step.
Open with a short founder, sales leader, account executive or solutions consultant video recorded specifically for the prospect.
Prospect-specific introduction
Address the company, buyer or department directly and summarize the challenge discussed.
Relevant customer proof
Show testimonials or customer stories from a similar industry, company size or use case.
Expected outcomes
Explain reasonable business improvements without making unsupported promises.
Recommended solution
Highlight the features, services or implementation approach most relevant to the prospect.
Implementation overview
Explain onboarding, integrations, responsibilities and next steps.
Clear meeting option
Give the prospect one simple action: schedule, request a technical discussion or reply.
Decision-maker pages
Personalize the proof for the person evaluating the deal.
For CTOs and technology leaders
Focus on architecture, integrations, migration, security, reliability and similar enterprise deployments.
For CEOs and business leaders
Focus on strategic value, productivity, cost reduction, revenue impact and implementation risk.
For department directors
Focus on current workflows, operational challenges, adoption, visibility and team productivity.
For procurement and buying committees
Focus on scope, package information, responsibilities, support, references and agreed next steps.
Use personalized pages after high-intent moments.
Send one focused page after an industry event, discovery call, demo, referral, ABM campaign, proposal, proof-of-concept discussion, stalled conversation or request for more customer evidence.
Help marketing and sales use the same proof library.
Marketing can publish industry-specific testimonials and campaigns. Sales can search, share and follow up with proof that matches each active opportunity.
One platform
Feedback, customer proof and personalized selling in one place.
Testimonials
Collect written and video customer stories that build confidence in your product.
Written surveys
Gather structured feedback without using video bandwidth.
Proof pages and widgets
Publish approved testimonials on pages, landing pages and website widgets.
Customer stories
Turn detailed customer feedback into implementation and outcome stories.
Personalized sales pages
Create prospect-specific pages with personal video, relevant proof and a clear next step.
Turn successful customers into your strongest sales advantage
Give your sales team a better way to present customer proof to future buyers.
Collect testimonials, understand customers through written surveys and create personalized sales pages for your most valuable enterprise opportunities.
Personalized sales offer pages are available with the Gold plan.